Strategy & Planning
- Communication strategies & plans
- Market research
- Customer insight
- Stakeholder mapping
- Facilitated workshops
- SWOT & PESTLE
- Data analysis
- Hot topics
- Key issues
- Messaging matrices
- Report writing
- Programme & project management
- Monitoring, evaluation & reporting
- Consultancy & coaching
Business Growth
- Data capture & business intelligence
- Development of business case & business plans
- Business process & business reviews
- Customer ‘touchpoint’ mapping
- Lifetime value calculations
- Sales funnel development
- Stakeholder engagement
- Customer relationship management
- Value added workshops
- Customer first workshops
- Lead generation & conversion
- Monitoring, evaluation & reporting
- Consultancy & coaching
Public Relations
- Reputation management
- Perception audits
- Media training
- Press office & media liaison
- Media & blogger list building
- Press releases & PR-led surveys
- News & success stories
- Case studies & testimonials
- Product placement & seed programmes
- Press conferences & product launches
- Speaker opportunities & thought leadership
- Speaker profiles & speech writing
- Preparing entries for industry awards & directories
- Media monitoring, measurement & reporting
- Integration with online and offline marketing & communications
- Consultancy & coaching
Marketing
- Branding & brand guidelines
- Market research, surveys and audits,
- Differentiator & unique selling point
- Audience profiling
- Campaign strategies & plans
- Marketing copy & storyboards
- Photo & video shoots
- Advertising & direct mail
- Sales scripts, CRM & lead generation
- Databases & data cleansing
- Attribution & segmentation
- Event management
- Branded giveaways
- Promotional materials
- Media planners
- Media buying
- Monitoring, evaluation & reporting
- Integration with digital & social marketing
- Consultancy & coaching
Digital
- Website audits
- SEO & search marketing
- Web development & maintenance
- Web content & blogs
- Lead magnets & list building
- eMarketing & automation
- Display advertising & PPC (Pay-per-click)
- Re-targeting & re-marketing campaigns
- Analytics, measurement & insight
- Integration with online and offline PR and marketing
- Consultancy & coaching
- Sales & marketing collateral audits
- Copywriting, editing & proof-reading
- Annual reports
- Brochures & flyers
- Adverts and advertorials
- Mailshots & fulfilment packs
- Promotional materials
- Exhibition & display signage
- Asset management
- Integration with online and offline PR and marketing strategies and plans
- Consultancy & coaching
Social
- Social media strategies & plans
- Page, group & account profile set-up
- Multi-channel content planners
- Content curation
- Image, video & podcast creation
- Live broadcasts & online polls
- Sponsored and boosted posts
- Community building & engagement
- Customer listening, monitoring & response
- Advertising & re-marketing campaigns
- Measurement of ROI (paid & earned)
- Integration with online and offline PR and marketing
- Consultancy & coaching
Content
- Content strategies & plans
- Brand story telling
- Blogs, Vlogs & webinars
- Photos, videos & podcasts
- Emails & mailshots
- News & success stories
- Case studies & testimonials
- Feature articles & opinion pieces
- Buzz feeds & infographics
- Reports & white papers
- FAQs (frequently asked questions)
- Content review & evaluation
- Re-purpose PR and marketing content created for use online and offline
- Consultancy & coaching
Communications
- Communication audits
- Programme & project management
- Stakeholder mapping
- Stakeholder engagement
- Key influencer forums
- Opinion former programmes
- Crisis & issues management
- Sponsorship & events
- Multimedia presentations
- Video production
- Copywriting & editing
- Integration with online and offline marketing
- Monitoring & reporting
- Consultancy & coaching
Internal Communications
- Change management
- Programme & project management
- Satisfaction surveys
- Employee engagement
- Seminars, webinars & podcasts
- Newsletter copy
- Intranet content
- Flyers & display posters
- Blitz events & guerrilla tactics
- Branded giveaways
- Integration with stakeholder engagement strategy & communications plan
- Monitoring & reporting
- Consultancy & coaching
As professional communicators, we offer a straight-talking, no nonsense approach to communications and campaign planning.
Why work with us?
We offer a distinctive blend of PR and marketing skills and an in-depth knowledge and understanding of business, industry and government.
This experience and expertise makes it possible for us to develop successful communication strategies and plans that deliver the right message, to the right people, at the right time; producing meaningful results that often exceed our clients’ expectations.
Getting started
We take time to get to know you; asking probing questions at the start of our working relationship to better understand what you want to achieve and why. And, with our inquisitive nature, we will continuously explore what more can be done to achieve your goals.
Clear, concise and consistent
We are passionate about communicating with the people that matter the most to you and your business in a way that is clear, concise and consistent.
We work with you to identify your key stakeholders – the decision-makers, influencers and opinion formers – and the topics and issues of importance.
Needs, attitudes and perceptions
Before we select the formats and channels to get your message across we will carry out research to determine what your employees, customers, competitors, communities, investors, suppliers, journalists, bloggers and other influencers think about your brand, your products or your services.
This market assessment will be invaluable when it comes to deciding how best to position your business – helping you to stand out from the crowd and compete effectively!
Traditional tools and techniques
As traditional marketers and PROs, we ‘cut our teeth’ in the early eighties – a magical time when the companies we worked with invested 10% or more of their revenues on PR and marketing activities.
This ‘hey day’ provided us with ample opportunity to learn the fundamentals of what techniques get results, and how (quite rightly) to get the best ‘bang for the buck’.
Over the years, we have built on these solid foundations. We have invested in training and development programmes, adopted the latest technologies and embraced new ways of working.
Digital First
This approach has served us well. Today, our clients are certain in our use of ‘tried and tested’ tools and, as importantly, confident in our use of the latest digital technologies to deliver value and get the best results.
In this highly competitive and fast-changing digital world, we are proud to offer our clients a holistic, multi-skilled and integrated approach to communications.
If you’d like to find out more about working with us, get in touch.