We are a PR, marketing and communications consultancy with an insatiable curiosity and a passion for working with clients to get measurable results.
With over 30 years’ experience working at the ‘coal face’, we’ve become experts at using both traditional and digital marketing to get results.
We’ve enjoyed working in-house - for both the public and private sector – and we’ve relished the opportunity to work for a wide variety of large and small clients as their business consultant or ‘hired’ PR, marketing or communications manager.
Our background is in the technology sector, with cross over experience of working on multi-million pound, ICT-led change management programmes.
Over the past 10-15 years, we’ve relished working with clients of all shapes and sizes as they have embraced digital transformation and adjusted to the ways it has impacted on every aspect of life!
The ‘digital era’ has been liberating. It has encouraged us to invest in a continuous development programme; refreshing our skills to become tech savvy while keeping abreast of best practice.
This high level of upskilling has ensured that we don’t waste our time or our clients’ money!
Full Service Agency
We have three core offers:
Done for you
Acting as part of your in-house team, we take a ‘hands-on’ approach to the development and delivery of fully integrated PR and marketing campaigns that successfully achieve measurable results for your business or organisation.
Done with you
Acting as a communications consultant, we work in collaboration with you and your team of expert advisers to devise and deliver effective strategic and tactical plans that help you realise your organisational goals and business objectives.
DIY
Acting as business coach, we share our knowledge, skills, experience and expertise through practical and actionable training programmes; ensuring that you have - at your finger-tips - the tools, techniques and know-how to develop and implement strategies, plans and campaigns tailored to the specific needs of your business.
Attribution & segmentation
After a hundred or so years since marketing was recognised as an effective business discipline, we know - from experience - that traditional marketing principles work and that they apply today.
Without this discipline, it is unlikely that even the most successful entrepreneur will successfully pin-point potential customers who are ready to buy!
To stand out from the crowd and stay ahead of the competition it is as important as ever that every business and every individual identifies their niche, segments their target audience and recognises their unique or competitive strengths.
With this in mind, every product and service-based company needs to take time-out to truly understand their business, their business model, their customers and their sales channels.
Who are your customers?
Who are your dream customers?
How do customers find you?
What value do you deliver?
What is your USP (unique selling point or proposition)?
Who are your competitors?
- What do your competitors offer?
- How do they promote themselves?
- Is their SEO (Search) strategy working?
- Are they using PPC (Pay-per-click)?
- What else are they doing? Is it working?
Is your SEO strategy working? How do you know?
What is the bounce rate on your website? If less than average (41-55%), why?
Is your social media strategy generating sales?
If not, what generates sales leads that convert to profit?
What more do you need to do to get a return on your advertising or marketing spend?
Without answers to these and many more questions, you’ll fail to understand your market, your competitors and your customers.
So, if you’ve answered ‘don’t know’ to one or more of the above get in touch today. We can help you gain valuable insights to get the results you’re looking for.
Without these insights, you may find it difficult to successfully promote or sell your products or services online.
By way of example, you may be spending £21 on marketing to ‘win’ every £15 sale. If this is the case, we will develop an effective sales funnel that works for you and your products; helping you move forward and achieve your profitability goals.
Similarly, if you’re a service provider that sells high ticket items, say £1000 or more, we can develop effective sales funnels that work for you and your business.
After all, in the global 24/7 economy in which we all operate, allowing your potential customers to quickly and easily place an order while you’re out of the office, on holiday or simply asleep is ‘a no brainer’!
Marketing Automation
Once you have a clear view on how your business can generate sales leads – online and offline - that convert into profitable sales, it makes sense to look at automating your marketing!
At Lauder Consultancy, we’re data driven and totally obsessed with making sure that every pound spent on PR, marketing, communication or coaching leads to a measurable return on your investment.
This means we find ways – where possible - to fully automate both our own and our clients’ marketing.
After all, we ONLY want to spend time and money attracting our dream clients to our business – so why wouldn’t we want to do the same for you?
And, once we find people we love to work with, we want to be confident that the value we deliver will encourage you and our other dream clients to come back, time and time again.
Get in touch
If you’d like to find out more, click here to Contact Us. We’ll send you a pre-engagement form – so we understand what you’re trying to achieve and why. We’ll then be in touch to set-up a 30-minute call to discover how we can best work together to achieve your goals.