"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."

– The Chartered Institute of Marketing (CIM).

Typically, after a business has developed a product or service, determined its’ price and identified the preferred distribution or sales channel they then think about how best to promote the features, advantages and benefits of their latest offer to both new and existing customers.

This is great but, surely, there must be a better way!

Sales are the lifeblood of every business

Whether your business is large or small, you need to write an initial business case and an actionable business plan – that includes the development of your promotional strategy - if your business is going to successfully generate a sustainable stream of sales leads.

Afterall, if no one knows about your products and services and how great they are, you won’t have valuable leads to convert into profitable sales. And, without sales revenues a business can’t survive.

Customer insight is crucial

But before you can get started on your promotional strategy and plan, you’ll need to research your market, identify your competitors and determine your ‘unique selling proposition’ or USP.

By way of example, what specific problem does your product or service solve? How does your customer benefit from having this problem removed? What group of customers share the most pain and, potentially, have the most to gain from being offered a cost-effective solution to this problem?

Once you have some answers, you can start to identify your ideal customers and their specific needs. And, as importantly, you can gain a deeper understanding of your prospective customers’ attitudes towards your products and services.

Price is what you pay, value is what you get!

This insight into your potential customer-base is invaluable. Once you understand the value that you are delivering, it is possible to follow through with answers to ‘How?’ as well as the great ‘W’s: Who? What? Where? When? and Why?

In today’s competitive marketplace, it is important to differentiate your business, your products and your services from the competition. And, armed with this vital information, you’ll be in a strong position to develop a cost-effective marketing plan plus tightly targeted campaigns - with a clear ‘call to action’ - that make it easier for your business to stand out from the crowd.

What do we do?

Understand your market, your products and your customers

Identify the channels that will best reach your audience – at work, home, online or ‘on-the-go’

Raise the profile of your brand

Build and maintain relationships

Generate a sustainable stream of sales leads

How do we do it?

Objectives setting

Strategic, tactical and campaign planning

Research and analysis

  • Desk-based
  • Markets, products, competitors and customers
  • Surveys ‘tailored for you’ e.g. customer satisfaction


  • Brochures, flyers and other printed materials
  • Corporate and promotional presentations
  • Speeches and scripts e.g. telesales, customer service, promotional videos
  • Blogs, vlogs, vox pops, web articles and other online content


  • CRM
  • Data cleansing
  • List building
  • eMailshots
  • Email sequencing, including onboarding and retargeting

Social media campaigns

Monitoring, measurement and reporting against desired outcomes

What else do we offer?

Market research, market testing and benchmarking

Creative design, copywriting and branding

Multi-channel campaigns

Digital and content marketing

Websites, SEO and search marketing

Advertising and direct marketing, including Pay-Per-Click (PPC) and re-targeting

Attribution and segmentation

Media planning and buying

Traditional, Digital & Outdoor Media

Webinars, workshops, seminars, conferences, exhibition stands

Want to get started? Give us a call

We are marketing specialists with years of experience in driving sales for large brands, small businesses and business start-ups. Through the use of the latest technologies and marketing techniques, together with a clear ‘call to action’, we consistently generate a sustainable stream of sales leads for our clients. We’d love to do the same for you and your business.