"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."
– The Chartered Institute of Marketing (CIM).
Typically, after a business has developed a product or service, determined its’ price and identified the preferred distribution or sales channel they then think about how best to promote the features, advantages and benefits of their latest offer to both new and existing customers.
This is great but, surely, there must be a better way!
Sales are the lifeblood of every business
Whether your business is large or small, you need to write an initial business case and an actionable business plan – that includes the development of your promotional strategy - if your business is going to successfully generate a sustainable stream of sales leads.
Afterall, if no one knows about your products and services and how great they are, you won’t have valuable leads to convert into profitable sales. And, without sales revenues a business can’t survive.
Customer insight is crucial
But before you can get started on your promotional strategy and plan, you’ll need to research your market, identify your competitors and determine your ‘unique selling proposition’ or USP.
By way of example, what specific problem does your product or service solve? How does your customer benefit from having this problem removed? What group of customers share the most pain and, potentially, have the most to gain from being offered a cost-effective solution to this problem?
Once you have some answers, you can start to identify your ideal customers and their specific needs. And, as importantly, you can gain a deeper understanding of your prospective customers’ attitudes towards your products and services.
Price is what you pay, value is what you get!
This insight into your potential customer-base is invaluable. Once you understand the value that you are delivering, it is possible to follow through with answers to ‘How?’ as well as the great ‘W’s: Who? What? Where? When? and Why?
In today’s competitive marketplace, it is important to differentiate your business, your products and your services from the competition. And, armed with this vital information, you’ll be in a strong position to develop a cost-effective marketing plan plus tightly targeted campaigns - with a clear ‘call to action’ - that make it easier for your business to stand out from the crowd.
What do we do?
Understand your market, your products and your customers
Identify the channels that will best reach your audience – at work, home, online or ‘on-the-go’
Raise the profile of your brand
Build and maintain relationships
Generate a sustainable stream of sales leads
How do we do it?
Strategic, tactical and campaign planning
Research and analysis
- Markets, products, competitors and customers
- Surveys ‘tailored for you’ e.g. customer satisfaction
- Brochures, flyers and other printed materials
- Corporate and promotional presentations
- Speeches and scripts e.g. telesales, customer service, promotional videos
- Blogs, vlogs, vox pops, web articles and other online content
- Data cleansing
- List building
- Email sequencing, including onboarding and retargeting
Social media campaigns
Monitoring, measurement and reporting against desired outcomes
What else do we offer?
Market research, market testing and benchmarking
Creative design, copywriting and branding
Digital and content marketing
Websites, SEO and search marketing
Advertising and direct marketing, including Pay-Per-Click (PPC) and re-targeting
Attribution and segmentation
Media planning and buying
Traditional, Digital & Outdoor Media
Webinars, workshops, seminars, conferences, exhibition stands
Want to get started? Give us a call
We are marketing specialists with years of experience in driving sales for large brands, small businesses and business start-ups. Through the use of the latest technologies and marketing techniques, together with a clear ‘call to action’, we consistently generate a sustainable stream of sales leads for our clients. We’d love to do the same for you and your business.