“Public Relations is about reputation – the result of what you do, what you say and what others say about you.”
– Chartered Institute of Public Relations (CIPR).
As a business, no matter how large or small, your company’s reputation is ultimately responsible for its’ long-term survival and success.
Your reputation can be your biggest asset. It can help your business stand out from the crowd and - in today’s increasingly competitive market - it can be the ‘one thing’ that gives you a competitive edge.
Effective PR can help you manage your reputation by communicating and building good relationships with your customers, suppliers, employees, investors, journalists, bloggers, regulators and other key stakeholders.
They each have an opinion – whether good or bad, right or wrong – and all opinions – or perceptions - have an impact.
So perceptions matter
Even if inaccurate or totally incorrect, it is these perceptions that will drive decisions about whether people want to work with, buy from or invest in your business.
PR can be powerful
The discipline of PR provides powerful tools to look after your reputation. It identifies how your company, your products and your services are perceived by key decision-makers and it offers practical ways to influence opinion and behaviour through establishing and maintaining goodwill and mutual understanding.
It's not rocket science!
Goodwill and mutual understanding - between you and the people your company deals with - is achieved through planned and sustained effort.
To be effective, it requires your organisation to listen to all opinions. It means engaging with your audience – the people that are important to your business.
Like any good conversation, PR needs to be a two-way – or, better still, multi-way – process; with information being shared and responded to in a timely manner.
And, as with every good friendship, you can’t build a strong relationship by ‘tuning in’ as and when you can be bothered to find the time. You need to be authentic. You need to build trust and earn respect. You need to build networks and join ‘communities of interest.’
To be effective, managing your company’s reputation through the use of PR tools and techniques, should be considered an essential ‘daily success habit’.
What do we do?
Raise awareness
Increase understanding
Change perceptions
How do we do it?
Objective setting
Planning
Desk research
Perception audits; with decision-makers, opinion formers and other key influencers
Clear, concise, consistent and compelling messages
Creation of appropriate multi-media content:
- Press releases
- Success stories
- Vox pops
- Testimonials
- Customer case studies
- Fact sheets and FAQs
- Opinion pieces
- Feature articles on hot topics and key issues
- Blogs, Buzz Feeds, Infographics and other web items
Pitching ‘stories’ to local, national, international, trade and other media:
- Press
- TV
- Radio
- Online
- Bloggers
Monitoring, measuring and reporting results
What else do we offer?
Social media management
Event management; including speaker opportunities
PR-led surveys
Award entries
office; including newsjacking
Company and product launches
Thought leadership programmes
Employee engagement programmes
Media training
Crisis planning and issues management
Public affairs
Want to get started? Give us a call
We consistently generate media coverage that establishes brands, builds profile and influences stakeholders. We’d love to do the same for you and your business.